The problem with winches today is that so many people have them and the expectation is they last like everything else on a vehicle. Winches have always required basic and regular Maintance to keep going. I always strip a winch whether it is new or used and do it again at least at 12 mths depending where I have been. If having crossed a fair bit of water more frequent. These were some of the issues Paul at Tigerz11 was having, he showed me a winch that clearly had water ingestion yet the dealer/owner where claiming warranty! The other issue with the newer Chinese style is that they use a diffent braking system which can be good ( really just a bit better) for rope. I know some Tigerz11 were a little tight on the planetary to housing drum and this would cause free spooling out to be difficult. It used to take a little effort to get Tigerz to address these. But again overall I think great value.
SD dealers make plenty on winches, they may get $250 for an install but they would make simalar markup on the winch as well (min). So it's pretty simple talk somebody out of tigerz and into a mako or VRS or bushranger, make your $200-400 dollars plus an install! With Tigerz there is no dealer discounts, what you pay is what everybody pays.
Oh And on Warn the markup exceeds installation costs by multiplies. That's why some try so hard to sell warn, is it better? I think the xp's etc are but the magnums are average, I would buy a VRS, Runya, Mako over a magnum.
Just remember they need Maintance.