Well in the scheme of things the tyres are the weakest part, I always go Light Truck (LT) tyres, better LR and stability, plus they can take a higher pressure if needed, some P rated tyres only have a max of 45 psi which isn't much more than what you may want to run at ............ The 30% was something that I was told moons ago and seems to fit the bill on vehicles quite nicely.......On a van I like the running gear to match the axle load rating which is higher than the ATM, that way the axle, springs, rims and tyres are all lined up, for those times one may be a tad heavy .....
On my old 14.44 the rims were 900kg rated while the original tyres were about the same and it was 1800kg I think maybe 1900kg, certainly not good enough in my books, I upped the rims to some nice pre loved RoH steelies at 1200kg each and the tyres were about 1100 kg in LT............... with an axle weight of 2t the suspension was all in line ..... I also chucked the crappy springs but thats another story.